Celebrates 25thAnniversary of Michael Jackson’s Multi-platinum Album, BAD

PURCHASE, N.Y., May 3, 2012 – Pepsi today announced an exclusive global partnership with the Estate of Michael Jackson as part of its new “Live for Now” campaign, which Pepsi fans around the world will experience in a variety of ways including an engaging retail campaign featuring one billion special edition Michael Jackson Bad 25 Pepsi cans, iconic music, epic live events and opportunities for fans to access special edition merchandise.

The partnership coincides with the 25thanniversary of Jackson’s multi-platinum BAD album and record-breaking tour,around which the Michael Jackson Estate and Sony Music have celebratory projects underway.

To celebrate Jackson’s incredible contribution to pop music, Pepsi, Sony Music and the Estate of Michael Jackson have teamed up to share new mixes of legendary Michael Jackson music from the BAD album with fans around the world, proving that the King of Pop is not only the world’s most iconic artist from the 20th century but also influencing music in the 21st century as well.

Brad Jakeman, president, Global Enjoyment Brands, and chief creative officer, PepsiCo Global Beverages Group, said, “Pepsi has always been at the forefront of pop culture, helping to shape the music land scape. This unique global partnership, around such a legendary music milestone, invites Pepsi fans from around the world to experience Michael Jackson’s music in an engaging and very NOW kind of way – it’s a model example of how Pepsi’s ‘Live for Now’ campaign can manifest itself in a way that resonates the world over.”

Pepsi will feature iconic silhouette imagery of the King of Pop on cans with the launch of collectible limited edition can designs. Pepsi will also run contests in markets around the world giving fans the opportunity to win merchandise including, a limited number of jackets inspired by the original staff BAD tour jackets and tickets to Michael Jackson THE IMMORTAL World Tour by Cirque du Soleil,the #1 touring show in North America.

”We are thrilled to bring Michael and Pepsi back together, as they were in 1988, to celebrate the 25th anniversary of the BAD album and tour and to put Michael on one billion Pepsi cans – perhaps a Guinness record,” commented John Branca andJohn McClain, co-executors of the Estate of Michael Jackson. Branca andMcClain added, “We’re excited to see it all come to life.”

China and the United States will be among the first Pepsi markets to launch the exclusive Michael Jackson King of Pop activity in2012, with approximately 20 additional markets in Asia, South America and Europe continuing the international roll-out throughout the rest of the year.

On May 5 in China, a 330mllimited edition can will be available at retail locations nationwide. In addition, from May 15 – June 14, 2012, fans will be encouraged to share photos of their valuable Jackson collections or original artwork celebrating him, fora chance to win tickets to Michael Jackson THE IMMORTAL World Tour by Cirque du Soleil, as part of China’s “In Honor of King of Pop MJ” promotion.

Later in May, the U.S. will launch a nationwide retail campaign including a limited edition 16oz. King of Pop Pepsi can, as well as initiate a retail, music-themed promotion.

Frank Cooper, chief marketing officer, Global Consumer Engagement, PepsiCo added, “Michael Jackson will always be the King of Pop, and his music has always inspired fans and artists alike. But, this partnership goes beyond nostalgia and will engage with consumers all around the world with iconic imagery on more than one billion Pepsi cans, digital content and epic, live events, so that they can continue to connect with Jackson’s music and honor his legendary impact on entertainment.”

Michael Jackson has a long standing relationship with Pepsi spanning more than 25 years. The legendary King of Pop starred in his first Pepsi campaign alongside his brothers in 1983, as part of the Pepsi ‘New Generation’ campaign followed by Pepsi’s sponsorship of the epic BAD Tour and the iconic “Chase” commercials which served as the impetus for the current reunion. Pepsi also featured Jackson in the ‘Music Icons’ commercial that premiered during The X Factor in2011.

Pepsi’s new “Live for Now” campaign is a culmination of extensive global research demonstrating Pepsi fans’ desire to capture the excitement of now and live each moment to the fullest. First launched in the U.S. last month, “Live for Now” will come to life through a breadth of global, pop-culture platforms, events and unique partnerships and will begin to roll out globally throughout 2012.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1billion each in annual retail sales. Our main businesses – Quaker, Tropicana,Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

Die Fantasiewelt des Michael Jackson als Arena-Produktion

Fesselnde Fusion aus Musik, Tanz und optischer Opulenz

Seine Tourneen waren die größten Events der modernen Geschichte. Jetzt kann man den Nervenkitzel und die Musik, die unsterbliche Legende und die Leidenschaft noch einmal erleben! Michael Jackson THE IMMORTAL World Tour von Cirque du Soleil, lässt Genie und Gefühl des King of Pop überlebensgroß wiedererstehen. Die einzigartige Show überträgt Essenz, Inspiration und Talent des Michael Jackson in fantastische, monumentale und farbenprächtige Visionen des Cirque du Soleil. Michael Jackson THE IMMORTAL World Tour kommt von Mitte November bis Ende Dezember nach Deutschland und Österreich, wie die Erben von Michael Jackson und Cirque du Soleil bekanntgaben.

Die fesselnde Fusion aus Musik, Tanz und optischer Opulenz lässt den Zuschauer in die kreative Welt von Michael Jackson eintauchen. Die gigantische, elektrisierende Arena-Produktion offenbart, warum er wie kein anderer die globale Pop-Kultur geprägt hat. Michael Jackson THE IMMORTAL World Tour verwandelt vor den Augen des Publikums seine Songs in unvergessliche Fantasy-Bilder und artistische Expressionen. Michaels Bewegungen werden sprichwörtlich auf den Kopf gestellt. Die Show richtet sich an Fans, die den Superstar verehrt haben, aber auch an Unbefangene, die zum ersten Mal mit der künstlerischen Schaffenskraft Michael Jacksons konfrontiert werden. Das Mammutspektakel erfasst Wesen, Kosmos und Inspiration des King of Pop, zelebriert sein Vermächtnis, das nach wie vor Generationen bewegt.

Michael Jackson THE IMMORTAL World Tour eröffnet Einblicke in eine Fantasiewelt, wo die Wurzeln des Menschen und Musikers sowie der Ursprung seines kreativen Impulses offengelegt werden. Es ist der Versuch, seine Motivation, seine Affinität zu Musik, Märchen, Magie, Tanz und der fragilen Schönheit einer vermeintlich harmonischen Natur zu entschlüsseln.

Dreh- und Angelpunkt von Michael Jackson THE IMMORTAL World Tour sind Michael Jacksons Pop-Hymnen und die immense Ausstrahlung, die von ihnen ausgeht. Dies ist der Motor der Show, die mit unglaublicher Energie und atemberaubender Intensität realisiert wurde. Mit phänomenalen Darbietungen unterstreichen 64 Tänzer, Musiker und Akrobaten Michael Jacksons universelle Botschaft von Lieben, Frieden und Einigkeit.

Der Autor und Regisseur der Show, Jamie King, ist stark von Michael Jackson beeinflusst worden. Er hatte die einzigartige Gelegenheit, Michael Jackson als Tänzer auf der Dangerous World Tour zu begleiten. King blickt auf eine erfolgreiche Karriere als Choreograph und Regisseur und schuf Konzepte für Tourneen von Superstars wie Rihanna und Celine Dion. Seit über zwölf Jahren arbeitet er als kreativer Direktor für Madonna.

Hinter Michael Jackson The Immortal World Tour stehen die folgenden kreativen Köpfe: Guy Laliberté – Kreative Leitung; Gilles Ste-Croix – Kreative Leitung; Chantal Tremblay – Gestaltungsleiterin; Jamie King – Buch und Regie; Carla Kama – Stellv. Showregie; Kevin Antunes – Musikgestalter; Greg Phillinganes – Musikregisseur; Mark Fisher – Bühnengestalter; Michael Curry – Requisitengestalter; Zaldy Goco – Kostümdesigner; Germain Guillemot – Gestalter der Akrobatik-Performances; Scott Osgood – Gestalter für Seile und Akrobatikausrüstung; Olivier Goulet – Projektionsgestalter; Martin Labrecque – Lichtdesigner; François Desjardins – Tondesigner; Travis Payne – Choreograph; Rich und Tone Talauega – Choreographen; Debra Brown – Akrobatik-Choreographin; Napoleon und Tabitha Dumo – Choreographen; Jamal Sims – Choreograph; Cloud und Tamara Levinson – Choreographen; Mandy Moore – Choreographin; Florence Cornet – Makeup-Designerin.

Cirque du Soleil

Michael Jackson THE IMMORTAL World Tour

presented by Marek Lieberberg

Fr.           16.11.2012          Frankfurt             Festhalle                             20:00

Sa.          17.11.2012          Frankfurt             Festhalle                             20:00

Di.           20.11.2012          Oberhausen        König-Pilsener-Arena       20:00

Sa.          24.11.2012          München             Olympiahalle                     20:00

So.          25.11.2012          München             Olympiahalle                     19:00

Mi.          28.11.2012          Hannover            TUI Arena                           20:00

Sa.          01.12.2012          Wien                     Stadthalle                           20:00

So.          02.12.2012          Wien                     Stadthalle                           19:00

Mi.          05.12.2012          Mannheim           SAP Arena                           20:00

Sa.          08.12.2012          Leipzig                  Arena                                  20:00

Di.           11.12.2012          Hamburg              o2 World                            20:00

Sa.          15.12.2012          Köln                      LANXESS arena                  20:00

So.          16.12.2012          Köln                      LANXESS  arena                 19:00

Mi.          19.12.2012          Berlin                    o2 World                            20:00

Do.         20.12.2012          Berlin                    o2 World                            20:00

Allgemeiner Vorverkaufsstart: Fr., 03.02.2012, 09:00 Uhr

Bundesweite Ticket Hotline: 01805 – 570 000

(0,14 Euro/Min., Mobilfunkpreise max. 0,42 Euro/Min.)

eventim.de / mlk.com

Exclusive Presale Window From 30^th January Though 5^th February

General Onsale Begins 6^th February

Helsinki, January 30, 2012 – The Estate of Michael Jackson and Cirque du Soleil announced today that Michael Jackson The Immortal World Tour™ will perform in Helsinki on Monday 5^th and Tuesday 6^th November at Hartwall Arena. This once-in-a-lifetime electrifying production will use Cirque du Soleil creativity to give fans worldwide a unique view into the spirit, passion and heart of the artistic genius who forever transformed global pop culture. Written and directed by Jamie King, the show includes 64 international dancers, musicians and acrobats.

Starting Monday 30^th January, Cirque Club members have exclusive access to purchase presale tickets online at www.cirqueclub.com through 5^th February only. Starting February 6^th at 9am, tickets will be available to the general public at www.lippu.fi or by calling 0600 900 900. Tickets range from 89€ to 49€ + possible service fee.

A riveting fusion of visuals, dance, music and fantasy that immerses audiences in Michael’s creative world and turns his signature moves upside down, Michael Jackson The Immortal World Tour unfolds Michael Jackson’s artistry before the eyes of the audience. Aimed at lifelong fans as well as those experiencing Michael’s creative genius for the first time, the show captures the essence, soul and inspiration of the King of Pop, celebrating a legacy that continues to transcend generations.

The Immortal World Tour takes place in a fantastical realm where we discover Michael’s inspirational wellspring of his creativity. The secrets of Michael’s inner world are unlocked—his love of music and dance, fairy tale and magic, and the fragile beauty of nature.

The underpinnings of The Immortal World Tour are Michael Jackson’s powerful, inspirational music and lyrics—the driving force behind the show—brought to life with extraordinary power and breathless intensity. Through unforgettable performances Michael Jackson The Immortal World Tour underscores Michael’s global messages of love, peace and unity.

Michael Jackson The Immortal World Tour features the diverse talents of the following creative minds: Guy Laliberté – Creative Guide; Gilles Ste-Croix – Creative Guide; Chantal Tremblay – Director of Creation; Jamie King – Writer and Director; Carla Kama – Associate Show Director; Kevin Antunes – Musical Designer; Greg Phillinganes – Music Director; Mark Fisher – Set Designer; Michael Curry – Props and Scenic Designer; Zaldy Goco – Costume Designer; Germain Guillemot – Acrobatic Performance Designer; Scott Osgood – Rigging and Acrobatic Equipment Designer; Olivier Goulet – Projection Designer; Martin Labrecque – Lighting Designer; François Desjardins – Sound Designer; Travis Payne – Choreographer; Rich and Tone Talauega – Choreographers; Debra Brown – Acrobatic Choreographer; Napoleon and Tabitha Dumo – Choreographers; Jamal Sims – Choreographer; Cloud and Tamara Levinson – Choreographers; Mandy Moore – Choreographer; Florence Cornet – Makeup Designer